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Biosimilars Advertising, Marketing & Sales Regulation

Biosimilar Firms Fight Against 'Whisper Campaign' On Interchangeability

  • Analysis

Executive Summary

Industry calls for more education amid concerns that brand sales reps are encouraging providers to use only interchangeable products because they are better than biosimilars.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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