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Hikma Plans to Partner Away From Branded Generics Focus In MENA

Executive Summary

With local competitors in the MENA region increasingly able to compete on branded generics, Jordan’s Hikma is shifting the focus of its local operation towards partnering for patent-protected products.

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Hikma intends to reduce its geographic footprint from its current presence in around 50 countries worldwide, especially by focusing resources on only the most promising markets in the Middle East and North Africa (MENA) region, under a corporate strategy presented by Siggi Olafsson, who became chief executive officer around nine months ago. Olafsson also wants to treble the group’s return on research and development investment within the next five years.

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