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European Industry Sets Out Value Added Medicines Priorities

Digital Health ‘Revolution’ Will Play A Key Role

Executive Summary

Incentives for innovation around known molecules and new guidelines for value added medicines are needed, Medicines for Europe has insisted at the organization’s value added medicines conference in Brussels yesterday. The European off-patent industry association has called for a “pragmatic value framework” to recognize value added medicines, as well as welcoming the advent of digital health solutions.

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