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Teva UK Enters Erectile Dysfunction Category With First Ever Rx-To-OTC Switch

Liberize Launch A Landmark For Teva; Dedicated Website Launched

Executive Summary

Teva UK's first Rx-to-OTC switch is a UK Viagra Connect sildenafil competitor under the Liberize brand. Priced around 25% lower than the market leader, Teva's new brand must also compete with Perrigo's white label and Dr Reddy's Almus branded alternatives within the country's growing erectile dysfunction category. 

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