AAM Campaign Aims To Underline Value Of Generics
Social Media Campaign #4GRxANTED Raises Awareness With Videos And Donations
Executive Summary
Amid an annual conference at which bolstering the off-patent industry’s reputation was a regular topic of discussion, the AAM has launched a new social media campaign that aims to raise awareness of generics, based around the idea of aspects of life that are taken for granted.
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